2024 is the year of engagement metrics.
In numerology, 2024 represents an eight year, a year that represents infinity and continual flow (quite literally, draw the number 8). It also means letting go, relinquishing control over things we have little to no control over, and setting specific, perhaps alarmingly realistic goals.
Why getting product-market fit right is essential.
We’ve all been there. Whether we’ve been on the buyer side, user side, or on the inside, many of us have inevitably come across product or service offerings that seem to have followed the ‘ready, fire, aim’ approach.
Product marketing isn’t for the weary.
They serve as the linchpin of the GTM strategy but are frequently the marketing team with the least available resources.
Disruptive is the new Basic.
In the land of B2B/C SaaS where tech companies struggle to find unique differentiators and clear positioning statements, disruptive shouldn’t be one of them.